Brand With Customer Service
With all of the tweeting, posting on Instagram, and Facebook frenzy, everyone wants to be a star, famous, and well known. Everyone has a business, something to sell, and something to show the world. Everyone is "branding" either themselves, a service, a conference, or some product. In fact, I read somewhere that "everyone is their own brand". The constant emphasis on the branding has overshadowed one of the most important and basic fundamentals of growing your business and the marketing necessary to do so. It's simply good solid customer service.
The absolute best way to "brand" anything is to provide good old fashioned quality products and quality services, along with outstanding customer service. This is the most effective tool for "branding" that you could ever do, yet it gets overlooked way too often nowadays. I'm talking about the type of customer service where you actually care more about serving the people, than you care about squeezing an extra penny out the people. Regardless of the platform, the website, or the social media site, this still works. However, I see too many people building their "brand" who are great at marketing on social media, but not-so-great at treating people kindly and with respect. Taking the time to focus on the quality of your goods and services, and being deeply devoted to the satisfaction of your customers, goes a long way to helping your "brand".